Use case
Animatoa for e-commerce sellers
Drop in the same product photo you already have on your listing, pick a template, and export a moving showcase in minutes - sized for your storefront and every social platform you post to, in one pass.
A static listing photo is what everyone else has too. Motion is what gets a scroll to stop - but hiring a videographer per SKU, or learning a video editor, doesn't scale past a handful of products. Animatoa turns the photo you already have into a cinematic showcase without either.
The problem
Most sellers only have product photos, not footage, and commissioning a video per SKU costs real money and days of turnaround - a real bottleneck once you're managing more than a few listings. A general video editor doesn't solve this either: it assumes you're cutting footage, not animating a still photo.
How Animatoa helps
Pick a template, drop in the exact photo already on your listing, and export - there's no filming, no editor timeline, no brief to write. Multi-format export renders your Shopify/Etsy listing video, an Instagram Story crop, and a TikTok crop all in one pass instead of three separate exports, so the same product photo covers every place you post it.
Which templates fit best
Orbit and 3D & Perspective templates read as a premium "hero shot" for a single product page - Carousel & Flow works well if you're showing a product from a few different angles or photos at once. All 28+ templates work from a single photo, so there's no reshoot needed to try a few looks.
Free or Pro?
The free plan (1080p, most templates) is enough to test a listing video before committing to anything. Once you're actually publishing across your storefront and social ads, Pro's 4K, no watermark, and one-pass multi-format export earn their cost fast if you're updating more than a couple of listings.
Questions, answered
Do I need a photographer or new photos to use Animatoa?+
No - Animatoa works with the product photo you already have on your listing. There's no reshoot required to turn it into a moving showcase.
Can I export a video sized for Shopify AND Instagram/TikTok?+
Yes - Pro's multi-format export renders every aspect ratio you select in a single pass, so one edit covers your storefront listing and your social crops together.
Is this cheaper than hiring a videographer for each product?+
Usually, especially past a handful of SKUs - a freelance product video commonly runs $50-300 each, while Animatoa's Pro plan covers unlimited exports for one flat monthly price. See the full breakdown at /compare/animatoa-vs-hiring-a-freelancer.
Will my product photos be uploaded anywhere?+
Not by default - rendering happens entirely in your browser. Your photos only leave your device if you explicitly sign in and sync a project to the cloud.